Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the third of three parts, find out what the process is to move your business to Impact Radius and why it’s important to have a conversation with them in order to optimize your success. Todd also gives tips for affiliate marketing success and increasing your ROI and other measurable results, and shares some mistakes marketers and marketing companies often make.