Invoca: Powering Pay Per Call’s Success

Heather Vale of Performance Marketing Insider interviews Drew Thorne-Thomsen, Senior VP of Business Development for Invoca, formerly known as RingRevenue. Prior to joining Invoca and RingRevenue, Drew was CMO at Trident Marketing, where he was responsible for customer acquisition for several Fortune 500 brands. Drew drove millions of phone calls to their own performance call centers through traditional and non-traditional marketing strategies. Before that, he spent nearly a decade at Commission Junction, where he launched and developed CJ Media and CJ PayPerCall.