The marketing technology SaaS company, Cake, which has been helping marketers of all types with ecommerce tracking and attribution for quite some time has recently announced the launch of the expanded multi-channel performance marketing suite. This new ‘enterprise’ suite is set to make tracking and optimization of many eCommerce campaigns much easier, while also providing more precise data for a variety of types of commerce, including retail and subscriptions.
This new suite of services is highly scalable, and provides online retailers with an extremely detailed view of their customer purchasing habits. This information is generated from combining tracking information from a variety of online traffic sources including display, search, mobile, lead gen, affiliates and more. The insights provided in this system will allow performance marketers to work much smarter at brining in targeted customers, which will help to improve overall conversion rates over time.
Fred Dimesa, VP of Strategy at gifts.com, an early adopter of the system, said “Gifts.com is renowned for giving our customers inspired gift idea, advice and interactive shopping services. We selected CAKE as it offers us an innovative and effective ecommerce solution for tracking, attributing and reporting on the performance of our digital advertising campaigns. Cake will make it possible to understand our customer’s online journey from the first click to the final sale, accelerating our evolution from an advertising model to a full ecommerce experience.”
This new suite, which is focused largely on providing performance marketers with improved data to help make marketing decisions, is now available to all CAKE customers.
