Everyone knows that the World Cup is the most watched sporting event in the world, but just how big is it when it comes to businesses and marketing? Well, a lot of information has been published over the past couple weeks about just how huge the World Cup is on social media sites, and many brands are really pushing to get in front of the billions of fans who will be watching some or all of this event.
If you haven’t already been using this event to get in front of potential customers, some of the following statistics might just help you to realize how big this could be for your brand:
- Biggest Social Sporting Event Ever – It is expected that the World Cup will get more social media attention than the most recent Super Bowl and Olympics, Combined!
- Global Reach – It is estimated that 3.6 billion people will watch the World Cup. That is approximately 50% of the total population of the world.
- Targeted Audience – You can target a specific audience based on which teams are playing in the match. While all teams are getting huge attention on social media, some countries are more popular than others. Japan is estimated to be getting 36% of the social media chatter (The US is getting 8%).
- Very Active on Social Media – An estimated 62% of fans who are on Facebook will be active every single day.
- Across Social Media – This isn’t just a Facebook & Twitter event either. In just five days (before the event has really even gotten going at full speed) there has been 236,863 Instagram posts with the most popular World Cup related hash tags (#FIFAWORLDCUP2014, #Brazil2014, #FIFAWORLDCUP, #WORLDCUP)
This isn’t just about how many people will be watching the World Cup, and talking about it on Social Media, however, this is also one of the biggest events in terms of marketing budgets too. Check out some of these breathtaking marketing statistics:
- Total Spend – An estimated $5.7 Billion dollars will be spent on sponsorships and commercials. Compare that to the approximately $250-300 Million spent on ads for the Super Bowl and you can see how huge this event really is.
- ADIDAS – Adidas has bumped up their total spend by 150% from the 2010 World Cup. Half of their total marketing budget is focused on Internet promotions this year!
- Shakira’s La La La – The new song by Shakira, which was made for the World Cup and being used to raise awareness of global food programs, has gotten 97 Million views in under two weeks.
The list of statistics are endless when it comes to the World Cup, and no matter who wins the Cup, there is no doubt that it is the savvy brands and marketers who will be the big winners. If you haven’t already, remember, it is not too late to cash in on this huge event, but you’ll have to move fast. So start your research now, and see how the #WorldCup can help you take your business to the next level.
