Friday, January 24, 2025
Lawyers Run The WorldAdvert Marketing, Inc Settles FTC Case for $4.2 Million

Advert Marketing, Inc Settles FTC Case for $4.2 Million

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The Federal trade Commission has reached a settlement agreement with two additional affiliate marketers, and their companies in recent days.  These two cases were related to the popular scam where marketers would send out messages claiming that people have won, or could win, $1,000 gift cards to top retailers including Walmart, Target and Best Buy.

Scott A. Dalrymple of Pennsylvania as well as Robert Jerrold Wence of Texas operated the company known as Advert Marketing, Inc.  They have been banned from any sending of unwanted or unsolicited commercial text messages.  The settlement also states that they are prohibited from helping others to take part in these activities.

The monetary judgement in the case is for $4.2 million, though a large part of that is being suspended because the defendants are unable to pay it.  Each defendant will be required to pay $15,000 to the FTC.  They are also instructed to destroy all the consumer data they had obtained through their business.

These two defendants were among those who were named in the 2013 enforcement sweep by the FTC.

A dozen other individuals and companies reached a settlement with the FTC back in February for the same type of marketing fraud, which you can read more about HERE.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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