Facebook’s Business Manager feature has been available for large advertisers for quite some time. The page allows these advertisers to manage Facebook Pages, advertising and application accounts all from a single location. This centralized control allows for easier management of ad campaigns, page permissions, and much more.
Facebook has recently announced that they will be expanding the availability of this feature to other, smaller businesses. Starting with a limited number of US based advertisers already, and then over the next few weeks it will be rolled out to international advertisers.
Facebook has not given any clarity regarding how big a brand or marketer needs to be in order to qualify for the program. It is likely that they will still have limits on who will qualify based on things like the size of the business, or the amount of advertising they use. The only instructions given for those who are interested is to reach out to their Facebook Sales Rep, if they have one, or to submit an email to the business team at Facebook.
There are many benefits to using this convenient service, which marketers who use advertising, pages and apps will likely be interested in.
You can learn more about the service on Facebook’s Business Manager FAQ located HERE.
You can also contact the Facebook business team on their page HERE.
