Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the first of two parts, discover what RingPartner is and how you can use their services to increase revenue, both as an affiliate and an advertiser. In some ways having customers call might seem old-fashioned, but Mike explains why pay-per-call is taking off now. Discover who the ideal advertiser is to make use of click-to-call, and what you would pay for. Also find out what the most effective ads contain, what works as an offer, and what conversion rates are like for both publishers and advertisers.
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