Ted Dhanik Talks Positive ROI Media Buying

Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, about what the company offer performance marketers. In this first part of a 2-part interview, find out the various tools and platforms the multi-channel interactive advertising company has developed to enhance your business endeavors, including full-service ad network, RTB ecosystem, demand-side platform and ad-serving solution. Discover what sets them apart from the competition, including their own technology and why they’re leaders in both ad network 1.0 and 2.0. Ted also explains the advantages of real-time bidding, how it works, what you can optimize, some insider tips on bidding effectively, and why they’ve recently expanded from full serve to self serve.