Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, at Affiliate Summit West. In this second part of a 2-part interview, discover whether you are better off using their full-serve or self-serve services, and why it benefits you for them to have more wallet share. Find out how mobile has changed the advertising industry as a whole, how supply growth compares to demand growth, how to optimize your site for mobile, what tweaks to make in your campaigns, and why 2014 will be a good year for increasing mobile advertising. Ted also gives advice on optimizing your creative for better conversions and ROI, and how to control your loss by using RTB at the beginning of a campaign.
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