CPA Detective has been a leader in fraud detection for the online advertising industry for several years, with their beginning focused on the performance marketing industry. Over time, they have expanded their services to include virtually every aspect of digital advertising. With that in mind, CPA Detective has rebranded itself as Forensiq.
David Sendroff, the Founder and President of Forensiq, said, “When I founded CPA Detective, we were the first real-time fraud detection solution specifically designed for the performance marketing industry. As the online advertising industry grew and as fraud evolved, so did our company. Our rebrand as Forensiq better reflects our suite of offerings, and highlights our commitment to fighting online ad fraud everywhere.”
Forensiq offers a large suite of effective tools to help combat affiliate, click, conversion and impression fraud, as well as identify and stop other fraudulent activity, including cookie stuffing. All their high-tech solutions are designed to be easy to implement, and function seamlessly for advertisers who take advantage of them. Forensiq solutions work before, during and after an ad campaign to help minimize any impact of fraud.
When setting up a new campaign for a client, Forensiq will gather together data, including IP reputation, to immediately allow clients to see the quality of the traffic. This technology works in as little as 10 milliseconds, giving them near real-time decision making information. This is critical for automated ad campaigns that were often left under-protected prior to this type of technology.
Sendroff recognizes the fact that without powerful and effective anti-fraud technologies, the web simply can’t sustain the level of growth it has enjoyed in the past. On this topic he has said, “The web is driven by online advertising, however, for the web to thrive, online advertisers and marketers need to get what they pay for – to reach people and get real results. If you’re buying impressions, leads, clicks or affiliate referrals, what you get should be fraud free. That’s what Forensiq offers.”
Forensiq already serves many well-known brands including: Groupon, Green Dot, and Publishers Clearing House. In addition, they offer affordable solutions for smaller brands who want the benefits of fraud-free advertising, but may not have huge marketing budgets.
