Heather Vale Goss talks to Ross Goldberg, renowned Traffic Master and best-selling author of The Web Traffic Book. In this video, the third in a series of four, discover what’s required to make your blog or website search-engine friendly, the key to growing your traffic and increasing your authority, the benefits of social selling, how to make yourself indispensable, and how winners set themselves apart from the competition. You will also find out how to optimize your ROI with paid traffic, what type of landing page you should use, how to create a path to the sale, the highest-ROI paid traffic method available and why it’s so effective. You can see Part I here, and Part II here