Thursday, January 23, 2025
Lawyers Run The WorldFTC Complaint Filed Against Google+ Feature

FTC Complaint Filed Against Google+ Feature

-

- Advertisment -spot_img

The new ‘Send to Anyone on Google+’ feature which Google launched earlier this month has gotten a lot of negative feedback. Many people don’t like the fact that it opens up anyone with a Google+ account to receiving more spam. Consumer Watchdog, which is a non-profit group, has recently filed a complaint with the FTC against Google in response to this new feature. The complaint is specifically about the fact that Google+ now allows gmail users to contact Google+ users via email, without even knowing their email address.

The feature does have an opt-out option, so anyone who doesn’t want to be able to be contacted via email has to go into their Google+ settings and make an adjustment. Consumer Watchdog says that this is an invasion of a person’s privacy, and will make it easy for potential stalkers to attempt to communicate with their victims.

Essentially, they want the FTC to require Google to make this feature opt-in rather than opt-out. Of course, it is unlikely that very many people would actually opt in because that takes time and effort, and provides fairly few benefits. This is why Google wanted it to be opt-out to begin with.
The complaint is quite lengthy, and even refers to a 2010 FTC statement made about Google Buzz, the social service that has since been discontinued by Google. Consumer Watchdog says, “It is a material change from past information and data sharing practices on Google+ and Gmail. According to section II (B) of the “Buzz” Consent Agreement, Google must “Obtain express affirmative consent from the suer to such sharing.”

There is no indication on when the FTC will issue a statement on this matter, though it has gotten a fair amount of negative publicity since Google made the change, so they may act fast. It is difficult to ever predict what the FTC will do, however, if the past is any indication, it seems likely that Google may need to change this feature into an opt-in service.

What do you think? Will the FTC force a change? Should they? Please share your thoughts in the comments below.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

1 Comment

What's your opinion?

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified....

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

You might also likeRELATED
Recommended to you