In this video, the second in a series of four (Part One here), we talk to Ross Goldberg, the master of traffic, about SEO and content marketing that generates amazing traffic. You’ll discover the best video marketing formats and why it’s OK to break the rules, how Google measures your content’s value, how much of your audience you lose as the video gets longer, how to figure out what performs, how to incorporate a call to action in a viral video (without making a commercial), how to brand your video marketing content, the best type of content to produce, the secrets to ranking on Google and winning the SEO game, what your backlink anchor text should include, and more.