Wednesday, January 22, 2025
Lawyers Run The WorldGoogle to be Accused of Violating Canada Antitrust Laws

Google to be Accused of Violating Canada Antitrust Laws

-

- Advertisment -spot_img

Just as Google is coming to the end of a long legal battle in Europe, it seems a new case is just starting, and this time much closer to home.  Canadian government regulators are reportedly preparing to open a formal investigation into Google concerning their abuse of their dominance in the Internet search market.  Regulators suspect that Google is stifling competition and taking steps which would drive up digital advertising prices, including the prices for Google’s AdWords program, which generates a large percentage of Google revenue.

The Competition Bureau in Canada has filed paperwork in an Ottawa federal court indicating that it believes Google has been breaking Canadian antitrust laws.  The bureau wants the courts to require Google to provide investigators with internal company records relevant to their case.

One of the primary accusations being made is that Google has been providing preferential treatment to their own products and services.  This, of course, is not a new criticism of Google.  Many people, including those at the competition bureau, believe that when people perform a Google search, they are overly likely to be provided with results including YouTube videos (YouTube is owned by Google) or other pages owned or operated by the search giant.

Mark MacLachlan, who is from the competition agency, said that based on their initial investigations, they believe that they have, “reason to believe that the manner in which Google operates its search engine and search-advertising platforms amount to an abuse of a dominant position.” 

Google spokeswoman Leslie Church has said that, “We will work cooperatively with the Competition Bureau to answer any questions they may have.” Naturally, that is a fairly vague answer, which is to be expected at this early stage in the legal process.

Earlier this year, the US Federal Trade Commission (FTC) closed a similar investigation into Google’s finding that Google had not done anything wrong.  These types of cases, and others related to privacy concerns, continue to plague Google around the world. 

What, if any, impact that type of case will have on Google, and more broadly, on those who use Google’s many services, has yet to be seen.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

4 Comments

What's your opinion?

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified....

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

You might also likeRELATED
Recommended to you