First Impressions Fills Void in RTB Exchange

Andy Dhanik of Engage:BDR talks a bit about First Impression, their new self-servie real time bidding display plaform. The company claims First Impression is the “first platform to provide customers with direct access to publishers’ inventory in addition to engage:BDR’s exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI.  First Impression is designed to provide that transparency into publishers’ inventory, both in the U.S. and international, enabling marketers to create localized but global campaigns, with access to granular mobile inventory (e.g., targeting specific platforms, devices and carriers). Further, marketers can test campaigns on engage:BDR’s exchange traffic, scale on premium inventory and expand their campaigns into mobile for maximum results. Campaigns can be monitored on the go with the First Impression mobile app for complete flexibility. Proprietary audience insights tools enable real-time reporting details into who is viewing, clicking, and converting, allowing marketers to marketers to quickly adjust and tailor a campaign.