Three year old tech start up, Onavo, has announced that they are being purchased by social giant, Facebook. Onavo, based in Tel Aviv, Israel, is a mobile analytics company which provides millions of users with mobile utility apps. Their apps help consumers to run their mobile data services, including the managing and optimizing of the mobile information.
Facebook is likely interested in this company for their ability to help open up the Internet to people living in countries where the web is not readily available. Currently, about two thirds of the world’s population does not have easy access to the Internet. Facebook is part of a group of technology companies that is attempting to change that. The group, Internet.org, wants to expand Internet access to new markets so they can benefit from easy access to the global community.
Onavo co-founders, Guy Rosen and Roi Tiger said that they are eager to help Facebook make a bigger impact in their mission to connect the world. This is an obvious reference to Facebook’s growing role in the Internet.org nonprofit.
At this point, no financial details of the purchase have been released, and Facebook has not directly commented on the acquisition, or what they are planning to do with it. It has been said that Onavo’s Tel Aviv head office will now serve as Facebook’s Israeli branch.
