Jennifer Selleck interviews Jason Zeller of Publishers Clearing House at Affiliate Summit East about their new affiliate network. This new network is really focused about working with more and more websites that couldn’t run the PCH program in the past.It took a few months for PCH execs, who were new to the affiliate space, to become familiar with processes. They had to determine where to set link caps, how to judge quality leads, and at what point to take an early read on the return on investment to increase CPAs. The program has grown to 150 direct publishers since tests began in October with five sites.
SITE-SPECIFIC IS NOT ENOUGH! engage:BDR is the best ROI for performance marketers
