The social giant, Twitter, has recently acquired the New York-based Trendrr, a company which analyzes and aggregates social trends and conversation around television. As of this reporting, the price and other terms for the purchase have not been announced.
Included in the purchase is the already Twitter-certified product made by Trendrr, known as Curatorr. This product allows brands and other media outlets to curate tweets concerning specific television shows or other media events. This, and the other features offered by Trendrr, will compliment Twitter’s existing list of products and tools which are commonly used by advertisers, marketers and media outlets.
The purchase is also in-line with purchases Twitter has made in the past, including BlueFin Labs, purchased in February, 2013, which helped with the measuring and connecting of social conversations to television shows and/or commercials. Clearly this product will be well utilized by many of the same customers who use the products brought in with the Trendrr purchase.
In the announcement, Trendrr confirmed they will be honoring all existing contracts in place, but will not accept any further ones going forward.
How and when the Trendrr products will be fully brought into the Twitter brand have not been announced.
