Everyone knows that having a mobile website is essential to the success of just about any type of business. What many may be missing out on, however, is turning visitors on these mobile pages into actual customers. One of the best ways to do this is to feature your phone number prominently on the mobile page, and make it as easy as possible to call. This is because, according to a recent survey of 3000 smartphone users, 61% of people who call from mobile websites are ready to convert.
“Click to Call” is a simple feature which allows people to dial your business phone number by simply tapping the number on the mobile website. In the survey, 70% of respondents said they have used the call button within the Google search results, which can pull the number from the site. As if that weren’t enough motivation for marketers to ensure their phone number was prominently featured on their page, the survey goes on to show that 47% of respondents said they would explore other brands if they were unable to quickly find the phone number when they needed it.
Some of the reasons why people call businesses from mobile sites included the following:
- Check for Business Hours – 52%
- Schedule and Appointment or Make a Reservation – 51%
- Inquire About Inventory or Availability – 47%
- Inquire About Pricing – 43%
- Inquire About Promotions – 39%
- Get Directions or Local Information – 39%
As you can see, those who are calling a business are typically asking questions which will very likely lead to making a purchase. These are the types of things businesses want to receive calls about, because they can then help convince the customer to come into the store while on the phone. If, however, the customer can’t find the phone number within a matter of a few seconds, they will likely get frustrated and find a competitor.
The ideal place to put a phone number on a website is somewhere above the fold, typically in the header. Placing it on a side bar is also a good option, as long as it displays clearly and is easy to find. Making sure the number shows up on every page of the site is also essential, because people don’t want to have to browse around find the number.
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