VIDEO: Affiliate Attribution is Broken

Adrienne Bliss of Skimlinks, the leading content and blog monetization company in the world, sat down with PMI’s Jennifer Selleck to talk a little about their company and more importantly, a new study done by them. They recently released a white paper that showed, among other things, that the current affiliate attribution system that many companies use, with the last-click attribution method, is completely broken and no way effective in properly paying affiliates. What makes the study even more interesting is the results show that content based sites, which are often the most effective in providing great new customers are being cheated of income that they properly deserve by less-than-great sites that are overwriting their cookies. This is a ground breaking interview that you must watch