NEW YORK (July 1, 2013) — Performance marketing agency MediaWhiz, a Matomy Media Group company, today announced the complete integration of its three distinct sub-brands into MediaWhiz. As part of the brand unification, MonetizeIt, the MediaWhiz affiliate network, and White Delivery, the company’s proprietary email product, have been folded into the MediaWhiz brand. In addition, TLA, the company’s SEO ingredient service, has been rebranded MediaWhiz SEO.
The brand merger more accurately reflects the company’s mission to offer advertisers, publishers and affiliates a complete range of online marketing and customer acquisition solutions.
“Consolidating MediaWhiz’s sub-brands strengthens the core MediaWhiz brand and enhances the value of our performance marketing and SEO products and services to the advertisers, publishers and affiliates that we serve,” said Hakan Lindskog, MediaWhiz CEO. “The time is right for one identity — one MediaWhiz.”
Today’s announcement reflects one of several enhancements MediaWhiz has made to its core service offering since its January 2013 acquisition by Matomy Media Group, a global performance marketing company. In March, the company launched MediaWhiz Mobile to deliver mobile performance marketing and customer acquisition solutions to advertisers and publishers. Earlier this year, MediaWhiz expanded its affiliate network to include international campaigns and new verticals, such as game and mobile app downloads, as well as entertainment and dating campaigns.
The rebrand of TLA to MediaWhiz SEO reflects the expansion of that unit’s product and service offerings to encompass the full spectrum of SEO, not just link building. As part of the rebrand, MediaWhiz’s SEO and link-building teams have been combined, delivering a full-service SEO experience that helps businesses optimize conversions and increase traffic, while improving local search rankings.
“The time is right to develop a succinct, unified MediaWhiz brand,” said Keith Trivitt, MediaWhiz director of marketing and communications. “We’re going to market as one company, offering a full suite of digital media, SEO and performance marketing services, rather than many separate business units.”
Publishers interested in working with MediaWhiz’s full-service affiliate network should contact Kyle Hanzas, director of business development, at +1 212.209.0023 or khanzas@mediawhiz.com.
Advertisers interested in lead generation and customer acquisition solutions should contact Daryl Colwell, senior vice president of business development, at +1 646.442.5513 or dcolwell@mediawhiz.com.
About MediaWhiz
MediaWhiz is North America’s leading performance marketing agency. The agency helps clients engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: affiliate marketing, mobile, search, social media, display advertising, email and data acquisition.
MediaWhiz is part of Matomy Media Group, a global performance marketing company.
For more information, visit www.MediaWhiz.com and follow MediaWhiz on Twitter at @MediaWhizInc.
About Matomy Media Group
Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, search and social marketing, and virtual currency platforms.
With 7 branches worldwide and more than 250 employees, Matomy Media Group serves 40 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in 85 countries, and enables optimizing campaigns across all digital media to ensure cost-effective, controlled and high-quality results.
Matomy Media Group is a privately held company. For more information visit www.matomy.com and follow Matomy on Facebook www.facebook.com/matomymediagroup.
