In this sit down with Andy Dhanik and Barb Mayo, Engage:BDR introduces the ability to buy from a CPC for marketers, that will allow them to send tons of traffic to offers. This will be via contextual, text links, display and even new paid search channels. They will also be introducing over the upcoming weeks email CPC. This isa great introduction to a new traffic source that should become very popular for marketers and advertisers — and it’s extremely scalable.