Are Display Publishers Killing Themselves?

Great interview on Engage:BDR TV on why Publishers are killing themselves. It’s also a great place to start if you are looking for an amazing introduction to advertising serving ecosystem and more importantly, what the problems are. He talks about the daisy chaining effect that causes craziness — and why there is an opportunity for optimization and aggregation. I was really, really amazed about how publishers are actually hurting their own revenue with bidding environments that aren’t protecting their interest though inventory cannibalization.

Check out Engage:BDR