KANSAS CITY, MO–(Marketwired – Jun 17, 2013) – Today AdStation, Adknowledge’s email network, announced its partnership with Bridge Marketing, a leading email hygiene and verification business. The agreement makes Bridge Marketing a key element of AdStation’s significant email publisher offerings.
“Bridge Marketing was precisely what we were looking for,” said Bill Intrater, Adknowledge VP of strategic alliances. “Effectively utilizing the subscriber base available through our data monetization relationships enables AdStation and our partners to maximize revenue and profit, while delivering high quality traffic to our advertisers.”
AdStation is now able to tap into not only the most expansive collection of response based data, but also support it with one of the most sophisticated hygiene and verification services on the market. This combination creates an email data monetization solution unique in the email marketing industry.
“AdStation unlocks the true value of quality data and segment targeting for its clients, and sets the industry gold standard on both fronts,” said Ari Saposh, Bridge Marketing’s VP of operations.
AdStation performed a series of tests across potential vendors. Bridge Marketing processed the test files through a series of custom filters in the secure Bridge Cloud. The results impressed everyone.
“There is no doubt that this gives our advertisers and publishers a clear advantage in the marketplace,” said Matt Hoggatt, general manager of Email at Adknowledge. “Our partners like knowing that each advertisement displayed in an email campaign has a better chance of being opened by a consumer more receptive to that specific message.”
To learn more about AdStation’s email monetization solutions, visit www.adstation.com
About AdStation
AdStation, Adknowledge’s email network channel, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visitwww.adstation.com.
