While Twitter has famously been saying that they are not looking for an IPO and would prefer to stay a privately run company, it may be just a matter of time before it happens.
Twitter recently hired Cynthia Gaylor as the head of corporate development. Gaylor has a background which includes an expertise in helping companies prepare for IPOs.
This background most recently was with Morgan Stanley where her focus was in the tech sector. According to Gaylor’s LinkedIn profile she had experience and responsibility advising clients on strategic financing activities including IPOs (among other things).
After signing on with Twitter Gaylor quickly created a Twitter account for herself and announced that she will be focusing on mergers & acquisitions and strategy for the social media giant. This is an area where Twitter has been active in the past and will likely continue to grow.
The big question is how long can they go without an IPO, and how would a potential IPO affect people who use Twitter for marketing.
Twitter has become an essential piece of most people’s marketing strategies over the past several years, and the influence is only growing as people continue to love the interaction that is possible using Twitter’s communication format. Should there be an IPO there may be new fees and other changes in the future to attempt to make the company more profitable.
What do you think? Should Twitter go public? Is the hiring of Gaylor a sign that their IPO is coming sooner rather than later? Does it really matter for marketers whether Twitter stays privately owned or goes through the IPO.
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