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Pulse360 to Shut Down?

Despite being considered the top alternative source for traffic, it seems that Pulse360 is on the verge of shutting its doors. Until 2013, it was one of the top sources for media buyers and despite FTC crack-downs all last year, was a source where anyone with a Flog went to buy traffic.

Perhaps that why it eventually died: Flogs disappeared, and even though some people still skirted the laws and made offshore flogs, Pulse360 came under enormous pressure from the media to justify why they were allowing advertising on major news sites … that were  advertising nothing but fake news sites. In fact, even MSNBC’s own writers brought them to task, questioning why these ads were appearing on their own site.

I even wrote on Technorati about this two years ago, questioning why this was being allowed, and why the FTC was ignoring pulse360, a company intimately involved in helping make these ads “work.”

According to AdExchanger:

Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder and CEO Kent Keating has not responded to requests for comment.

Prior to the latest round of layoffs, the company had approximately 75 employees and 100 to 200 publisher partners, including MSNBC.com, CNN.com, ABCNews.com, Cox Media and USAToday. The company has an estimated 300 to 500 customers.

Traffic to Pulse360.com’s network has dropped precipitously from 124.7 million views in January of this year to 19.2 million in March, according to Quantcast. Calls to the company’s main line are directed to voicemail, and the site’s “client services” and “inquiries” pages have been deactivated.

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Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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