The Apple iPad is in a league of its own in web traffic and ad impressions, according to two recent reports.
According to a new report from mobile advertising firm Veti, iPad users accounted for 97.8 percent of advertising impressions in the tablet category amongst their peers, the Amazon Kindle Fire and the Samsung Galaxy Tab. The larger-sized iPad accounted for 91.6 percent of the advertising impressions, but dropped 0.7 percent from February to March. The iPad mini, however, increased its advertising impression count from 5.2 percent in February to 6.2 percent in March.
Apple iPad tablet users are generating the most web traffic ever as well, according to a new report released this week by Adobe.
The iPad dominated the tablet scene, accounting for nearly 80 percent of browsing in February 2013, up 10 percent year-over. iPad web traffic was further boosted in November with the releases of the iPad 4 and the iPad Mini, according to Tyler White, manager for the Adobe Digital Index. “The iPad’s dominance among tablets is probably even more important than the re-emergence of iPhone as leader among smartphones because tablet browsing continues to grow at a faster rate than smartphones,” said White.
Android tablets also fell during this period from 30 percent in February 2012 to 20 percent this February.
