Eric Ford, the boss at BoostCTR talks about creative optimization with our spikey-haired host Murray Newlands. The company is very much involved in paid search and works with copywriters and provide diverse perspectives on new creatives so that advertisers can optimize their creatives and of course, Boost their ROI and CTR. They have moved to working with networks and developing new creatives for display that allows marketers to scale fast and effectively.
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