London, UK – 18th March 2013 – London and New York-based digital media agency, 7thingsmedia announced today that it has bought an equity stake into Tel Aviv-based Fashion Traffic, a fashion media marketplace. Fashion Traffic is a technology platform that enables Ecommerce-based brands and retailers to sell through fashion-focused publishers on websites, blogs and social media platforms such as Facebook and Twitter. Independently owned 7thingsmedia has bought a stake in the platform and Founder & CEO, Chris Bishop will lead the board. Fashion Traffic will continue as a standalone company, but with the strategic investment and direction from 7thingsmedia; re-position as a digital media platform working across affiliates, display, lead generation, mobile, PPC, SEO and social media. Chris Bishop, Founder & CEO of 7thingsmedia said: “An agency that sits and serves is an agency going nowhere. This is the first strategic investment for 7thingsmedia to extend our portfolio of marketing services. We will lead Fashion Traffic to offer a unique fashion marketplace enabling media convergence across the various digital channels in an efficient and transparent way – synergetic to 7thingsmedia’s media viewpoint.
Hanan Maayan, CEO of Fashion Traffic commented: “We are delighted to have 7thingsmedia’s strategic involvement, as this deal will accelerate the expansion of Fashion Traffic in the UK, US and Worldwide. We are looking forward to transitioning from purely an affiliate-side proposition to a fully integrated digital media platform.”
About 7thingsmedia 7thingsmedia is a global digital media agency with a proven track record of delivering hugely impressive returns for clients such as Agent Provocateur, boohoo.com, Liberty London, and Ted Baker. With offices in both London and New York; 7thingsmedia’s services span the digital marketing mix; affiliates, display, lead generation, mobile, PPC, SEO and social media. Client list includes: Agent Provocateur, boohoo.com, James Villa Holidays, Liberty London, MARS, Ted Baker & USC. 7thingsmedia – http://www.7thingsmedia.com Twitter – @7thingsmedia About Fashion Traffic Fashion Traffic is a fashion media marketplace, designed specifically for those in the Online Fashion business. Fashion Traffic connects fashion brands and retailers with publishers and influencers through websites, blogs and social media platforms such as Facebook and Twitter.
Client list includes: ASOS, Farfetch.com, Forever21, ModCloth, Neiman Marcus & Yoox.com Fashion Traffic – http://www.fashiontraffic.com Twitter – @fashiontraffic Contact: Rhi Davies, Marketing & PR Assistant, 7thingsmedia, rhi.davies@7thingsmedia.com , +44207 017 3190
