Facebook has really shown their potential for innovation in 2012, releasing quite a few new features for use by both marketers and the everyday Facebook user. Despite it being a somewhat shaky year for Facebook in some sense, it has continued to grow in popularity with marketers, and has continued to bring them pretty significant results. It has become the go to network for social marketing, and other social networks often find themselves struggling to catch up to Facebook’s popularity with marketers. Even now as the year is coming to a close, Facebook is still changing things up for marketers and trying to make their marketing tools the best in the social marketing community.
In an announcement last week made by Inside Facebook, we learn that Facebook is now allowing its Facebook Page marketers a little more freedom when it comes to promoting their Pages. What some people see as the most effective place to promote a Facebook Page is on the right hand side of the Facebook News Feed, allowing for an enormous reach and giving users the ability to Like the Page directly from their News Feeds. With this placement, your Page is set up with a few other Pages that are being advertised, making it a sort of competition for Likes.
Until now, there was no way to really get a leg up in this competition, as all that could be seen in the Page advertisement in the Facebook home page was the Page’s title and a short description of what would be found on the Page. Now, Facebook is allowing its social Page marketers a chance to customize a bit, and try to attract as much attention to their pages as they possibly can. Just like advertisements appearing in the side bar that link to other websites off of Facebook, Facebook Page owners can now customize the headlines of their Page advertisements in the side bar. With this new feature, Page marketers will be able to tell users exactly what they want them to know about the Page, before they even click it or Like it.
According to Inside Facebook, the new feature will be available in the API, Power Editor, and self-serve ad tool. It will appear just as one would expect it to. Right above the text box that allows for customization of the description in the side bar ad, a headline text box will appear. Here, marketers are able to customize their headlines to say anything that they think will suit the advertisement, meaning that a bit more thought has to go into promoting a business Page on Facebook. Many marketers are already getting excited about this new feature. And they should be; it will allow for so much more freedom in Page advertisement on Facebook, and even allow marketers to try creative methods of reaching certain target demographics. It may be a small change that Facebook is making here, but marketers will surely appreciate it greatly. It’s been something that has been a topic of interest for marketers for some time now, and it is finally here.
