Networks Need to Be 100% Transparent

Scott Yamano, the CEO of Dedictated Media and CPADNA talks briefly with Murray Newlands at Affiliate Summit West 2013 about their CPA network, and how they have entered the performance marketing game differently than other networks. Dedicated Media is already one of the top display networks in the world, but their newest addition CPADNA is doing things a bit differently than other networks: they have unparalled visibility, so that their major clients know exactly where they are running, how they are running and what to expect.