Google search is something that most people are using on their mobile phones these days than they are on their desktop or laptop computers. With mobile in the state that it is in today, much of the online search results that search marketers are measuring are coming from smartphones and tablets rather than the traditional desktop search engines that everyone is so used to. Most of these marketers have adapted well to the ongoing demand for mobile optimization, and the world’s most used search engine companies have offered quite a bit to search marketers in the way of mobile search marketing tools.
With Google being the top search engine on the web today, as it has been for quite a while, it has become a responsibility of theirs to keep up their mobile platform for both online searchers and search marketers alike. It seems now that Google is testing out a new function that will further improve their mobile experience for both parties, and it can give marketers a better opportunity for conversion from their search results. Effective SEO may be able to bring search marketers more on Google now than it has before, with internet users being able to see optimized results almost instantly with this new feature.
There is no real name for the new feature, and Google has not really officially announced the testing of the new feature. However, from an image posted by Wissam Dandan, an employee of LEBSEO Design on Google Plus, as reported by Marketing Land, the most that we can see is that it is called “Quick view.” The image also shows the functionality of this new feature. Instead of simply seeing the results upon inputting a search inquiry, users may now have the option to load out a quick view of the page that the result links to. We have already seen this on desktop platforms, and it worked out well. Now, on mobile, users can see a quick preview of the page to let them know whether or not they would actually like to visit it. So far, it has only been seen with Wikipedia, according to the G+ post, and the “Quick view” shows the mobile version of Wikipedia’s page within a grey outlined box reading Quick view. It also includes a button that says “View Original” which I can only assume brings the user to the actual page and allows them to navigate it, if they are interested in visiting it.
This will allow for users to cut down the browsing time during their searching, and actually allow them to visit a page (sort of) without even leaving the results page. For marketers, this could act as some sort of display/search advertisement, allowing them to optimize that page that appears in the “Quick view” so that users can see the most important information immediately during their search. It adds a bit more to the practice of SEO, and allows search marketers a bit more room to work with.
