Fixing little issues that marketers find in their social campaigns seems to be Facebook’s forte. Constantly we find Facebook making these tiny little tweaks and slight alterations to their marketing tools, alongside the larger changes. However, there should be no mistake in understanding that these slight changes and tweaks are incredibly important. They make all the difference. Recently, the company has made a few of these tiny changes, and Facebook’s presence as a provider of marketing solutions continues to look better and better. As a great example of one of these changes, Facebook has made an alteration to their Page Post ads that could go unnoticed to some, but to other will make quite a difference.
In dealing with Facebook Page Post advertisements or posts that contain links that bring users to pages off of Facebook, apparently some marketers have been worried about how prominent they appear in the News Feed. Inside Facebook explains the changes being made.
“Instead of 90×90 pixels, link previews will be 154×154 pixels. The link summary will also be able to include more characters. This change aims to help page owners and advertisers who want to drive users off Facebook. It could also lead users to click more links that their friends share. For now, only the desktop design is affected, but we’ve heard the social network is preparing a mobile version.”
As can be seen with experience, the larger the display, the better chance of engagement. At least, that is usually the case. However, the changes are not being made to those posts containing likes to YouTube videos, as video posts on Facebook are usually prominent enough. Also, Facebook would prefer for marketers to upload video directly to Facebook, rather than use YouTube and then promote on the network.
A few more bits of information on the Post design change from Inside Facebook:
“Publishers should ensure that their sites include images larger than 154×154 pixels in their Open Graph tags so that their links appear in the new larger format.
Advertisers will have the option to select their own custom image when they create Link Page Post Ads through the Power Editor or API.”
Users will not be able to click the preview image in order to visit the linked website, but rather will have to click the link itself to visit the page.
A change like this redesign does not seem too huge, and maybe it will not be. However, the chances of engagement will increase with a larger photo preview display, and that is always a plus. Facebook keeps up with its marketing resources, maintaining them to keep marketers happy, which shows that Facebook is reliable. The reputation Facebook has built for itself with marketers over the past few years is remarkable, and with these little changes, we can see how Facebook got the presence and praise that it has.
The new design rolls out today, and marketers can expect to start seeing it in action upon their next posts.
