With mobile on the rise, the predictions are high, and sometimes it seems higher than anyone could have expected. There has been constant news regarding mobile lately, purely because of its incredible popularity among marketers today. In order to get a better idea of just where mobile marketing will be taking the advertising world in the near, and distant future, reading an expert forecast can be beneficial. On that note, eMarketer has released their predictions for mobile marketing for the rest of the year, and for years to come as well. According to their predictions, mobile is growing fast, and will soon be bigger than was the original consensus.
By that, I am referring to earlier predictions about mobile growth made by eMarketer. In September of 2012, eMarketer made a prediction stating that mobile would grow to bring in just about $2.61 billion by the end of the year. Now, eMarketer has changed their forecast all together, saying that by the end of 2012, mobile spending will reach all the way up to over $4 billion. If that does occur, then that is a 180% increase from last year, which is an extreme increase from their original prediction of an 80% increase in growth.
Here is how eMarketer breaks down the growth in ad spend over time:
- 2012: $4.06 billion
- 2013: $7.19 billion
- 2014: $11.14 billion
- 2015: $15.82 billion
- 2016: $20.80 billion
In just four years, the company expects mobile to reach upwards of $21 billion in ad spend, showing their confidence that mobile will only grow in the near future, and that more and more interest will be put into the platform. But, why?
The company says that one of the main contributors to this extensive growth are the “native” ad formats that have been appearing on Facebook’s mobile newsfeed and with Twitter’s Promoted items.
“Facebook’s Q3 mobile performance is one major reason for the change. The social networking giant offered no mobile ad opportunities at the beginning of 2012 but grew its mobile business at an astonishing—and unexpected—rate. Before Facebook’s Q3 earnings call, most researchers and analysts expected US mobile ad revenues of roughly $45 to $100 million, according to figures examined by eMarketer. While the company’s total ad revenues were, for the most part, unsurprising, the share of revenues attributed to mobile advertising was far from it.”
The company shows that their prediction for Facebook is that by 2014, their mobile ad revenue will reach up to about $1.22 billion, and Twitter’s mobile ad revenue will be upwards of $382 million. However, it is Google that is expected to bring in the most mobile ad revenues for 2014, with a forecasted number of about $6.33 billion.
Mobile advertising is already, today showing signs of rapid growth. According to most predictions on the subject, that growth will not be ending anytime soon. It is exciting to see that a platform that so many people have shown interest in is doing so well, and interest in mobile will be constantly flourishing.
