LOS ANGELES, California – December 5, 2012 – Webxu, Inc. (OTCBB: WBXU), a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media, today announced the acquisition of M.T. Performance Marketing, Inc. (“MediaTrust”), a leading online performance-based marketing company with an innovative proprietary technology platform, located in Santa Monica, CA.
With the closing of MediaTrust, the combined companies, on a pro-forma basis, project revenues in excess of $20 million in 2012 and strong anticipated growth in 2013. The companies combined Customer Acquisition efforts generate revenue from both Cost-Per-Click and Cost-Per-Action models, with current focus on the Consumer Finance, Education, Automotive, Health Insurance and Investor Relations verticals. The acquisition adds leading, highly scalable, well established online Advertisers and additional business relationships that further strengthen Webxu’s position in the online advertising market.
“We are very excited about the acquisition of MediaTrust”, commented Matt Hill, Webxu Executive Chairman. “Keith Cohn, CEO of MediaTrust and his seasoned management team have built a very reputable brand, an established Advertiser client base and a proprietary high-performance Pay-Per-Click model that connects Advertisers with targeted consumer traffic; all of which we anticipate will synergize very well with our existing business. We expect the closing of this transaction to pave the way for additional acquisitions that will further our growth strategy.”
Via the MediaTrust Performance Exchange (“MTPX”) proprietary platform, MediaTrust provides Advertiser clients with a complete suite of tools and services that optimize the ROI on their online advertising campaigns, and connect them to Publishers high-quality consumer traffic. The MTPX platform utilizes a Real-Time-Bid Exchange where Advertisers bid auction-style against one another for targeted Pay-Per-Click ads in order to drive consumer traffic to buy their goods and services.
“MediaTrust and Webxu operate in the same online advertising space and we see valuable synergies that we intend to capitalize on right out of the gate”, said Keith Cohn, CEO of MediaTrust. “By combining our efforts, we see a tremendous opportunity to increase our overall presence in the marketplace”.
