Who is benefitting most from Facebook these days? It used to be that the everyday Facebook user got the most enjoyment from the network, as it is the favorite place to keep up to date with the happenings of personal online communities. Now, it seems that the most benefit is being felt from those brands and businesses that have created Pages on Facebook. To be more specific, arguably the most significant benefits are being felt by small and medium businesses with Facebook Pages. It is the small businesses that gain the most from Facebook pages, as they provide an advertising medium for close to nothing in regard to payment, and a relatively enormous reach.
The proof of this is in the numbers. These numbers come straight from the horse’s mouth, in a release of updated Facebook number by Facebook’s Director of Global SMB Markets, Dan Levy. The numbers that he released at BIA/Kelsey’s Interactive Local Media show this week are in regard to Facebook Page and advertisement adoption, and the most important of these numbers have been reported by Marketing Land. The first major update is that Facebook has now reached a global number of 13 million active Pages on their network.
One of the main contributors to this growth in Pages use is local adoption, according to Marketing Land. Proof of this is the fact that the amount active local pages alone has increased over 40% since January. On top of that, there are 150 million people that visit Facebook Pages each and every day. What is impressive is that about half of these visits take place on mobile devices, showing the ever growing integration of mobile and social platforms today. Even though Pages are big with small and medium businesses today, though, they are not the only area that need be focused on.
Dan Levy also provided some statistics regarding the brand new promoted posts that Facebook has shown a lot of confidence in since their beginning. First of all, since January the amount of businesses using Facebook to advertise has increased, doubling the numbers from earlier in the year. A lot of the advertising that takes place on Facebook now is through the use of promoted posts, as they are not too expensive and allow for great reach. As of Levy’s stats release, there were 2.5 million posts that were promoted since the release of the feature on Facebook. Not only that, but three quarters of these post promoters have promoted posts on a regular basis.
In a lot of articles and data these days, we see people trying to talk down Facebook, for reasons that range across a broad spectrum. However, according to Levy’s updated numbers, advertising on Facebook is going quite well, with improvement in all areas, in some form or another.
