Reviews are not just for restaurants anymore, since a huge chunk of the world’s business takes place on the internet now. There are countless experts in the digital world, putting their reviewing skills to work on products from various brands and businesses. These expert reviews have a huge influence on a consumer’s decision to buy, or not buy for that matter. This is why a company called NetShelter Technology Media has released what they have named inPowered. This new service that they are offering will essentially help online brands and businesses manage the expert reviews on their products, and effectively use these reviews to their advantage, as so many neglect to do today.
The new service’s functionality is as follows, as stated in the NetShelter’s announcement;
The inPowered platform, first conceived with Samsung and other select customers, curates and amplifies influential content from independent tech bloggers to drive brand influence in a measurable way. inPowered ads provide authentic and relevant information to consumers to make better purchase decisions.
The company has deemed the service as an earned ad platform that will allow advertisers to pin point the most useful expert reviews, and then effectively promote their product on social networks using them. They show up on specific websites as sponsored articles, in a similar way as Sponsored Stories appear on Facebook. However, these reviews will ultimately be a more useful way to advertise, as they give consumers an expert opinion which is what they usually look for first upon buying products anyway.
The service will use a standard click-through pricing for these sponsored articles, and the amount varies based on sharing of the content. The experience is much in the hands of the advertiser. Once content is found, a brand can create one of these earned ad campaigns and choose exactly where on the web that they want to place it.
Here is what Peggy Ang, the VP of Marketing as Samsung Electronics America had to say about the service:
“This new ad platform from NetShelter enables us to introduce the Smart TV experience by leveraging key influencers. The new Facebook integration further extends this to our fans and broader tech consumers. It’s authentic, organic, turnkey and delivers an influence multiplier effect in a measurable way.”
This will be a great product, especially for electronics brands on the web, as these products are the ones that consumers often seek reviews for. Brands in the electronics industry will be able to use the positive expert reviews to their own advantage now, so that consumers can hear it directly from the experts and not be bombarded with advertising jargon that can often get confusing to the everyday person. Turning reviews into an earned advertising opportunity is a pretty great breakthrough from NetShelter, and surely it will see good use. The importance of reviews is much too often underestimated, and now it will be clearly evident with the success of these new earned ad campaigns.
