There are many social networks in the digital world that marketers are using to get their respective messages across to the masses. There is no doubt that Facebook and Twitter have been the networks of choice in recent months, and the other networks have found that they had some catching up to do. Well today, one of the lesser used networks has made an announcement that will definitely bring in more marketing customers. Pinterest has not always been ideal for marketers in trying to reach a large population effectively. However, with their new announcement of business accounts, the company has made their network much more marketer friendly.
Marketers are now given the option to create new Pinterest accounts for their businesses, or even transform existing accounts into business accounts. With these business accounts come a brand new set of terms of business, in which quite a few changes have been made from personal accounts. Before the announcement of these business accounts, companies and brands had to use personal Pinterest accounts if they were interested in marketing on the network. The problem here is that with personal accounts, it is noted in the terms that they are for personal use only and that no commercial content is to be used.
Seeing that there were many businesses interested in marketing with their network, Pinterest did the perfect thing in creating business accounts for brand and marketers. However, with these new business accounts came a set of new tools that will make marketing on Pinterest much more effective.
From the Pinterest blog post by Cat Lee, the Product Manager at Pinterest:
Signing up on our business site allows you to specify your business name (instead of first name and last name) and go through an optimized new user flow to help you:
- Verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.
- Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back your site.
- Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.
The company is clearly trying to cater to businesses as well as they can, hoping that marketers and brands will jump at the idea. Well, they should be because this new feature for businesses may just be the key to creating a successful marketing network out of Pinterest.
So, what this all means is that there now is essentially two Pinterest networks. There is the network for everyday personal users, who have always enjoyed the network, and then there is the Pinterest for businesses, where there are now tools given to help marketers increase their reach to Pinterest users. One can now realize that this is something that Pinterest desperately needed, being that it now gives them some sort of tool that businesses can actually use.
