Today, we find that Facebook is continuing on their journey to becoming a favorite, go-to place for marketers to see results. Facebook has for a while been building up their marketing reputation, but more recently they have been working on the success of Pages. These pages allow for anyone to run a functional marketing campaign on Facebook, as they are much like Facebook profiles, only for brands and businesses. Anyway, the recent improvements we have seen with Facebook Pages are things like notifications from Pages as well as the ability to sponsor any post for just a small fee. However, we all knew that these were not enough to keep Pages in the minds of marketers everywhere, so Facebook has now allocated a feed to them.
The News Feed is where all the action happens on Facebook, and it is where most users spend most if not all of their time. Everyone knows that, and everyone uses it to their advantage. Now, Facebook has taken things a bit further for Pages users, by creating a Pages Feed. The company unveiled it today, and it looks very similar to the News Feed that everyone has come to know and love. The big difference is obvious; the only things that show up in the Pages Feed are posts from Pages that a user has liked and become a fan of.
Originally, marketers liked the idea of Pages so much because, by putting them directly in the eyes of those who they were trying to reach in their News Feeds, there was no way for users not to see the advertisements. Now that users are beginning to embrace the marketing that takes place within these liked Pages, the new Pages Feed will probably be quite successful. There are many users today who use Facebook to view content from Pages just as prominently as they do to view content from friends and family.
Recently, there have been issues with the amount of reach that posts from Pages on Facebook were getting, and the reach began to slightly drop. With the addition of this new feed, the reach of Pages will eminently increase, as there is now a place where users can view all Page posts without having them be knocked out of the way by posts from friends. It is yet another improvement that Facebook has made with perfect timing, restoring any shakiness that marketers may have had about Pages due to a slight drop in reach.
As of right now, the Pages Feed button has not appeared on the home screen of Facebook. However, the feed is available to all users currently, if they use the given Pages Feed URL. When the button does come to be however, it will appear in the left navigation bar, just where one would expect it to be. There is no doubt that people will use the Pages Feed, and marketers who use Facebook Pages should be pretty excited about this new little bonus that Facebook has handed them.
