What do we all think of print advertising these days? The general consensus is usually that of course print media has taken a hard hit from internet marketing, but it certainly has not fallen too far from years in the past. Internet marketers usually find that advertising on the web is far more successful than advertising in print, but there are still many instances in which print marketing is the best option. Well, a recent graph from a company called Statista, a company in Germany that specializes in statistics, shows just what is happening to print media in recent times, and how well the takeover by internet platforms is coming along.
The graph has been presented to the world by CNet, and it compares the ad dollars that Google has raked in during the years from 2004 until the present to the same for newspapers and magazine. As one could imagine, in 2004, print media was bringing in far more ad dollars than was Google. The real turning of this scenario began showing itself in 2009, when Google reached just over $20 billion in ad dollars. The real news in all of this comes from this year, when print media has shown that it is slowly coming to an end for marketers.
Now, the graph does not show that Google has skyrocketed past $20 billion, for in 2011 it was at about $37-38 billion, and now has dropped back to just over $20 billion. However, print media has steadily decreased over the years, and now its ad dollar amount rest just below the $20 billion mark. That’s a huge drop from last year, when it was just over $40 billion. What is significant though, is that Google has surpassed the amount of ad dollars of all print media combined, showing the diminishing that print media is facing.
From the CNet article written by Shara Tibken:
The rise of the Web and the fall of print have been well documented, but Statista’s chart makes this trend pretty evident. Several years ago, the print sector’s ad revenue dwarfed Google’s results. But print ad revenue has been falling pretty steadily since about 2006. Google, on the other hand, has seen the opposite effect over the past several years.
Google is clearly not the only reason behind the fall of print media as a reliable marketing source. Print can thank all digital advertising for its impending doom. However, for digital marketers, this is only good news. If print marketing is falling, that means that digital marketing is growing more and more in success, and more marketers are starting to grab hold of the opportunity. Google will continue to grow in its advertising success, and print media will probably continue to feel the pain of digital marketing’s takeover. This graph simply shows an interesting perspective and some solid proof that digital marketing is growing, and other forms of marketing are not proving to be quite as successful these days.
The graphic can be found in the CNet article here.
