With online shopping becoming as popular as it has, there is no debating the immense traffic that Amazon.com receives on a daily basis. Thousands of brands and companies have partnered with Amazon in order to create a more successful ecommerce experience, benefiting both the company and the customer. However, seeing that much of the country’s ecommerce today is influenced greatly by social media, Amazon has unveiled a brand new feature on their famous website. Amazon has incorporated some of the most famous and effective features from a few of today’s more popular social networks into their website. The company is calling the new feature Amazon Pages, and they are meant to help partner brands and companies more effectively use Amazon.
These new features were first reported in an article by TechCrunch last Tuesday, and according to their reporting, the pages will be imitating many of the most popular aspects of Facebook Pages as well as some features from Pinterest. At the top of each page will sit a large image, which of course we already see with Facebook Pages on the Timeline feature. This large, Timeline like image will allow brands to advertise their most popular or newest products and have the products seen immediately.
Here is an excerpt from the TechCrunch article, better explaining what the Pages look like:
Amazon Pages looks more dynamic than what you get at the moment: companies can include more photography, including large “hero” images (two examples illustrated above); buttons to Facebook and Twitter pages; and “ merchandising widgets” that let you select and place links to specific products of yours or others offered through Amazon.
The idea, of course, is to encourage more sales by creating a more welcoming environment: “With a personalized Amazon Page, you extend your reach to Amazon.com customers and encourage immediate sales through a familiar and trusted purchasing environment. Link to content on Amazon.com, feature products, and lifestyle imagery about your brand,” the company explains.
As with any social media approach, Amazon will offer analytics along with their new Pages set up. However, as of right now the analytics for the Pages will be a bit limited, allowing for brands to see only how well their efforts on Amazon have been performing. Of course, it is inevitable that Amazon will eventually offer more extensive analytics offerings for their Pages platforms, assuring brand partners that success is being seen.
The new online brand stores will allow shoppers a place to shop at any time of day, and furthermore any time of the week. Online shopping can get a bit difficult for consumers, as they are hopping from page to page to find the perfect item. By bringing the shopping experience all to one place, with a sort of familiar social networking look, the ecommerce industry will be seeing improved attitudes, no doubt. Amazon has been the place to go for the most selection in online shopping, and now brands can tap into that popularity by using Amazon as their own personal selling outlet.
