In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure, the company has been talked about here and there, but the rate at which it is growing is what should really be talked about. Pinterest has been rapidly increasing in success, due to some of their recent changes and improvements. It may not be one of the more famous social networks in marketing eyes, but I have a feeling that it will be there soon, especially considering how far it has already come in recent months. I suppose Pinterest is coming of age.
To prove that the company is rapidly growing, take a look at comScore’s Top 50 U.S. Web Properties for September 2012. Yes, Google, Microsoft, Yahoo, Facebook, and AOL still hold the Top 5 positions, just as they did in August. But take a look at number 50 on the list. Pinterest has finally made its way onto the list of the top websites in this country, based on unique visitors. Pinterest caught the number 50 spot with their impressive 25.3 million unique user count. Although they are not even close to the almighty social network Facebook, they are right on the heels of some of today’s more famous networks.
They only trail Myspace, which is in the 47th spot, by just over 700,000 users, which is proving to Pinterest as not that hard to acquire. Also, the company follows relatively close behind Instagram at number 44, and Tumblr at number 42. Pinterest is still a relatively new network, and getting this far in such a short time is definitely impressive. It could also be good news to marketers, since many have been considering how they could use the network lately after finding out about its rapid growth.
What exactly is it that has been making Pinterest grow like a weed though? Well, recently Pinterest announced that invitations were no longer needed in order to register on the website. One can only assume that that led to an explosive boost in traffic. Not only that, but the company has also been making extensive upgrades to their mobile app, which has also brought them more traffic. So, it seems that the company has been doing everything right in the way of gaining traffic. Eventually, all of this newfound regular traffic will lead to more interest from marketers.
The fact is, Pinterest has become one of the next big things on the web. Accroding to the Pew Research Center’s Internet & American Life Project, about 12 percent of all people who use the internet are using Pinterest. For number 50 on the Top 50 list, that is a pretty significant percentage of all users. Pinterest will probably continue to grow just as rapidly as it has been for some time, and when it slows down it won’t be by much.
