A saying that still holds true today, “It’s so hard to find good help these days.” There are plenty of marketing analytics companies available around the country today, but there are only a choice few that actually offer good and honest services to marketing professionals. According to a Mobile Marketing Watch article, TapIt!, an independent mobile advertising provider, has realized the issue that marketers have with their analytics, especially in mobile advertising. Unlike many companies in the advertising world, TapIt! is concerned about more than serving ads, but they care to see entire campaigns through to the end result, whenever the results come in.
Because of this consideration that TapIt has showed over the years, they have recently added global conversion tracking to their list of offered services. This will allow mobile performance marketers to get a precise measure of the results from their ad spend on mobile.
This is nothing new, an advertising provider also providing marketing analytics. However, there are far less analytics platforms for mobile marketers, and even less that are actually precise and affordable. Every new analytics company is potentially good news to performance marketers, and a new mobile marketing analytics platform is exciting with the strong growth in mobile marketing happening day after day.
From Mobile Marketing Watch;
“It’s too easy in mobile to spend money on campaigns that produce no usable data to optimize against,” explained TapIt’s co-founder Justin Barr. ”Tracking conversions shows advertisers which creatives, platforms, sites and more are converting and the advertiser can immediately stop spending where they’re getting little or no return.”
TapIt! is a considerably well-known advertising provider, and maybe with this new offering could start a trend with other mobile marketing providers. It’s almost confusing when thinking about why more advertising providers are not providing analytics services, which could very well instill more confidence in their marketing and advertising customers.
So, what exactly is TapIt! offering to marketers with its new analytics platform? Well, the new conversion tracking feature will help its advertisers in understanding post-click success. It will also expose channels with lower performance levels, which can substantially help marketers in their plans for ad spending in the future. Using a “cookie-less method of ‘postback’ tracking,” and without a need for UDID and IMEI, the company can track iOS and Android downloads, conversions, lead generation, sales, and a lot of other things. So, not only has TapIt! begun offering a new analytics feature for conversion tracking, but they are offering one that marketers can really use.
Even if you have not heard of TapIt!, their new conversion tracking feature isn’t really the point. The point is that there are advertising providers who actually care about their marketing customers, enough to offer services that they really can use. If more companies were to offer mobile analytics features, there would be a far small amount of marketing mistakes in the mobile world, which would be greatly helpful. TapIt!, if anything has set an example for other mobile ad providers, one that hopefully they will follow.
