Seems a lot of content marketers have been slapped really hard by Google recently, driving a lot of niche blogs down in rankings. Part of this is because of poor quality link-spamming, which Google has taken serious with many updates that “punish” webmasters who are obviously using blackhat techniques to promote themselves. I was planning on talking to Chief Slapper, Matt Cutts while he was in Vegas, but actually forgot all about him and only remembered while he was on the plane to another event. Either way, he was nice enough to make up for my faux pas by releasing this great video which talks about the “Disavow Links” feature just released in Google. It’s basically a way to ensure that if you do have lots of spammy links that are hurting your rankings, you can now “disavow” them and have Google perhaps remove them from listing… and in theory, make it less likely you’ll still be under the Google slapin’. According to their blog.
If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.
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