Ralf VonSosen of LinkedIn talks with Murray Newlands about proven ways and tips to building your business on LinkedIn. He is the Head of Marketing Solutions at LinkedIn and provides a unique perspective and advice to marketers on how LinkedIn should be used in our industry. He talks extensively about using your connections in order to build your business, and meet new people — especially those who would be interested in doing business with you. LinkedIn has become one of the top tools in the advertising industry, and is an extremely effective method of growing your business.