Murray Newlands interviews Mark Russell, the Managing Director of Optimus Performance Marketing (formerly Existem) a major UK affiliate and performance marketing company.
He talked to Performance Marketing Insider TV at Affiliate Summit 2012 in New York about new trends and industry topics that are current in the UK compared with what’s happening in the US. He talks about how some high-end companies are embracing affiliate marketing more in the UK than in the US, plus some other interesting topics.
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