Tired of getting the same, weak response from your social media marketing efforts? Want to get more targeted exposure to your blog with social sharing?
Here’s the thing: Making social sharing work for you takes more than putting your content out there. You have to ensure that your content is shareable. Something your target audience will want to spread with word of mouth.
Here are a few ideas to help you get the most out of social media and increase the exposure you get:
Regularly Leverage Trends
The blogosphere as well as the social networking world is always drowning in conversations. Your job is to find out what people are talking at the moment and become a part of their conversations with your content.
And to make sure you are doing this successfully, you have to start “listening” to your audience. And understand the kind of conversations they are having. The places that you need to start looking into are Twitter, Facebook, LinkedIn and also popular blogs within your niche.
Once you know and clearly identify the conversations, go ahead and draft an impactful blog post that you know will add more value to what people are already talking. You could give facts/figures or give away your expert opinion.
Understand the Mindset of Your Target Audience
Why do people share content online? What makes them leverage social media to spread the word about something? How can you tap into them to get attention to your own blog?
- First off, never underestimate the value of useful content. Something that not only informs but also entertains.
- Focus on creating and nurturing your personal brand with your content. Do whatever it takes to increase your blog’s mindshare.
- Produce content that helps you build long term relationship with your audience. See to it that your content does not lack in this area.
Before you go out there and start going with social media, ask yourself – how do I hook my readers with my content? Because if you can hook them, you can most probably get them to share it too.
Go Beyond and Test Different Types of Promotions
If you want your blog content to pay off in terms of social media sharing, then don’t just stick to one way of promoting. Experiment with various kinds of promotional activities.
For example, if you’re used to posting frequent status updates on your Facebook page, try being different. Instead of just sharing a link, share it with a picture.
Another example is, if you’re leveraging Pinterest then see to it that you’re doing more than pinning pictures. Try to create an ongoing dialogue with your pins. Spark new conversations – even if it requires you to post something controversial once a while.
There are so many ways you can entice your audience through social media to get more shares. You just have to think out of the box. And see to it that you’re not doing the same thing over and over again.
How are you using social media to get more shares to your blog? Do share your ideas in the comments section below!
