Brian McLevis: Credit Card Fraud on Rise

Murray Newlands caught up with Brian McLevis of ScrubKit at Affiliate Summit East this past week, and asked him on the spot what was going on in the industry.  He reveals that credit card fraud is on the rise in the industry, and even though traffic looks clean it turns out that the fraudsters are just getting trickier. Scrubkit is an automated and powerful analytical system that assists with the detection of affiliate fraud. Many known advertising networks are currently using it to effectively reduce their exposure.