Google+ is turning out to be a hot social network by attracting the attention of the big guys. But keep in mind that it’s not just for connecting with your friends and family. You can also use it to connect to your target audience and actually grow your presence in your market with your own official Google+ Page.
By creating a G+ Page that gets noticed, you will be able to grab the attention of users and drive traffic back to your website or blog. In the following article we shall be discussing ways to help you create a strong community around your Page, and get some serious returns from your G+ adventures.
Use Your Existing Contacts
If you’ve done even a bit of networking in your niche, you should have built relationships with other bloggers, marketers and entrepreneurs. Leverage these relationships in the best possible way so that the word about your Google+ page spreads across their network.
Don’t just stop at your existing contacts, but build new ones each day so that you can get the most out of your relationships. The more awareness you spread about your Page, the better results you will get in the long run.
Cross Promote
Since Google+ is a social site, you should promote it on your Twitter and Facebook page. Even though this is one of the most obvious steps, there are many who ignore it.
However, this doesn’t mean you spam your followers on other social networks. Keep the self-promotion low key and find smart ways to let them know about your Google + Page. The growth of your Page will be slow at first, but if you do some effective “cross pollination”, you should see it grow at a faster pace.
Be a Purple Cow
Seth Godin’s idea of standing out of the crowd is to become remarkable. He calls it the purple cow. If you want your audience to take notice of your Google+ page and add you to their circles then you should be different and try to be remarkable in your approach. And be a purple cow.
When you go out there and share things that are truly valuable and position your Page differently, people will find it hard to ignore you. Don’t treat Google+ like just another social network because it’s much more than that. Every single step that you take to be unique will go a long way in helping you create a better impression on your audience.
Connect with Other Pages
Most of the Pages on Google+ are in a growing stage, which simply means that you can get noticed by interacting with them. By connecting to other relevant G+ Pages, you’ll find that your own Page is growing.
For example, whenever you find a relevant Page posting something, be the first one to comment. Socialize with their users and reply back to any questions they post. Once you know you have been noticed, you can get in touch with them and get them to add you in their circles. This way they’ll be able to see your updates and share them with their followers.
Have you created a Google+ Page yet? If yes, what are you doing to grow it? Do share your ideas in the comments section below.
