Demand for online leads has exploded, but this growth has also led to a development that threatens the online lead generation industry – lead fraud. Industry players are scrambling to find effective solutions to stop fraud and increase the ROI of online lead generation campaigns. A new breed of high-tech forensic solutions that leverage new technologies and “big data”, are revolutionizing the business, especially in key sectors such as insurance.
CPA Detective, the premier affiliate fraud detection service, announced today that All Web Leads, is using their platform to enhance their offering. All Web Leads, one of the largest online sales lead generation companies serving the Insurance industry has selected CPA Detective’s platform as a core component in a new lead quality initiative aiming to improve business yield for their clients.
“CPA Detective is a core component in our portfolio of quality management technologies. CPA Detective’s platform allows us to accurately evaluate traffic and leads from our marketing partners in real-time,” said Bill Daniel, CEO of All Web Leads. “The service allows us to pinpoint the sources of fraudulent traffic and to work with our partners to eliminate them, allowing us to focus our resources on driving high volumes of quality leads.”
“We are very excited for All Web Leads to join our roster of top tier clients,” said David Sendroff, Founder & President of CPA Detective. “Fraud creates a significant impact across the entire ecosystem and as one of the largest lead generators in the insurance market, it’s exciting to see All Web Leads make a powerful commitment to lead quality.“
About All Web Leads
Founded in 2005, All Web Leads (http://www.allwebleads.com) is a leading online sales lead provider for the U.S. insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead’s technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company’s award-winning insurance lead programs, All Web Leads and InsuranceLeads.com, lead the industry in conversion, qualification and volume according to recent surveys. The company is headquartered in Austin, TX.
About CPA Detective
CPA Detective is the premier lead fraud detection solution for the performance marketing industry. Proven to increase marketing ROI and maximize campaign efficiency, CPA Detective is used by the most sophisticated marketers across all verticals including the insurance, financial services, and education sectors. CPA Detective allows companies to make intelligent lead buying decisions by leveraging advanced lead scoring algorithms, smart device fingerprinting, and an industry-wide Fraud Intelligence Database to provide greater transparency into the quality of each lead and the overall traffic source. Learn more at http://www.cpadetective.com or call 877-449-1854.
